Crisis marketing when bad things happen to good companies.
| Main Author: | Marconi, Joe |
|---|---|
| Format: | Open Shelf |
| Language: | Malay |
| Published: |
Kuala Lumpur:
Golden Books Centre Sdn Bhd,
1993.
|
| LEADER | 00382pamja2200145 4500 | ||
|---|---|---|---|
| 001 | 0000087128_0027 | ||
| 005 | 20170721090000.0 | ||
| 020 | |a 9837200766 | ||
| 041 | |a may | ||
| 090 | 0 | 0 | |a 380.1 MAR |
| 100 | 0 | |a Marconi, Joe | |
| 245 | 1 | 0 | |a Crisis marketing when bad things happen to good companies. |
| 260 | 0 | 0 | |a Kuala Lumpur: |b Golden Books Centre Sdn Bhd, |c 1993. |
| 300 | |a 216p.. | ||
| 999 | |a 0000148049 | ||