Crisis marketing when bad things happen to good companies.
| Main Author: | Marconi, Joe |
|---|---|
| Format: | Open Shelf |
| Language: | Malay |
| Published: |
Kuala Lumpur:
Golden Books Centre Sdn Bhd,
1993.
|
| Physical Description: |
216p.. |
|---|---|
| ISBN: |
9837200766 |