APA Citation

Marconi, J. (1993). Crisis marketing when bad things happen to good companies. Kuala Lumpur: Golden Books Centre Sdn Bhd.

Chicago Style Citation

Marconi, Joe. Crisis Marketing When Bad Things Happen to Good Companies. Kuala Lumpur: Golden Books Centre Sdn Bhd, 1993.

MLA Citation

Marconi, Joe. Crisis Marketing When Bad Things Happen to Good Companies. Kuala Lumpur: Golden Books Centre Sdn Bhd, 1993.

Warning: These citations may not always be 100% accurate.