Leading Apple with Steve Jobs : management lessons from a controversial genius
Jay Elliot, former Senior VP of Apple, shares how Steve Jobs motivated people to do the best work of their lives. Elliot was hired by Steve Jobs, just in time to accompany him on his last historic visit to Xerox's Palo Alto Research Center. Jay Elliot served as Steve's right-hand man and t...
| Main Author: | Elliot, Jay. |
|---|---|
| Format: | Open Shelf |
| Published: |
Hoboken, N.J.:
Wiley,
c2012..
|
| Subjects: |
Table of Contents:
- Preface : Why I wrote this book
- A ding in the universe : everything starts with an inspiring vision
- Steve's business philosophy and values
- People who know more than you : choosing and leading your lieutenants
- Steve's secrets for selecting great people
- Unusual interviewing techniques
- To protect innovation, create a company within a company
- "No more crap products" : creating excellence
- More on product strategy : design is how it works
- Entrepreneurial confidence and high standards
- Employee owners : rewarding the product stakeholders
- The Apple workplace : fostering creativity
- When selling becomes more important than the product
- "And one more thing" : looking into the distance
- Flowers at his doorstep : the heritage of Steve Jobs.