The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers.
| Main Author: | Metz, Adam |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2012.
|
| Subjects: |
| LEADER | 00511pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000084869_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780071759182 | ||
| 090 | 0 | 0 | |a HF5415.5 .M48 2012 |
| 100 | 1 | |a Metz, Adam | |
| 245 | 1 | 4 | |a The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. |
| 260 | |a New York: |b McGraw Hill, |c 2012. | ||
| 300 | |a xxii, 279p.: |b ill.; |c 24cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Customer relations |x Management |
| 999 | |a 0000144392 | ||