The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers.
| Main Author: | Metz, Adam |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2012.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 279p.: ill.; 24cm.. |
| ISBN: |
9780071759182 |