APA Citation

Metz, A. (2012). The social customer: How brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. New York: McGraw Hill.

Chicago Style Citation

Metz, Adam. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. New York: McGraw Hill, 2012.

MLA Citation

Metz, Adam. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. New York: McGraw Hill, 2012.

Warning: These citations may not always be 100% accurate.