Osterwalder, A. a. P. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, N.J.: John Wiley & Sons.
Chicago Style CitationOsterwalder, Alexander and Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J.: John Wiley & Sons, 2010.
MLA CitationOsterwalder, Alexander and Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J.: John Wiley & Sons, 2010.
Warning: These citations may not always be 100% accurate.