Principles of marketing.
| Main Author: | Kotler, Philip, Armstrong, Gary |
|---|---|
| Published: |
Boston:
Pearson Education, Inc.,
2016.
|
| Edition: | 16th ed. |
| Subjects: |
| LEADER | 00512pampa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000084840_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780133795028 | ||
| 090 | 0 | 0 | |a HF5415 .K68 2016 |
| 100 | 1 | |a Kotler, Philip, Armstrong, Gary | |
| 245 | 1 | 0 | |a Principles of marketing. |
| 250 | |a 16th ed. | ||
| 260 | |a Boston: |b Pearson Education, Inc., |c 2016. | ||
| 300 | |a xxiv, 708p.: |b col. Ill.; |c 29cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000144427 | ||
| 999 | |a 0000144428 | ||
| 999 | |a 0000144429 | ||