Principles of marketing.
| Main Author: | Kotler, Philip, Armstrong, Gary |
|---|---|
| Published: |
Boston:
Pearson Education, Inc.,
2016.
|
| Edition: | 16th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiv, 708p.: col. Ill.; 29cm.. |
| ISBN: |
9780133795028 |