APA Citation

Kotler, P. (2016). Principles of marketing (16th ed.). Boston: Pearson Education, Inc..

Chicago Style Citation

Kotler, Philip. Principles of Marketing. 16th ed. Boston: Pearson Education, Inc., 2016.

MLA Citation

Kotler, Philip. Principles of Marketing. 16th ed. Boston: Pearson Education, Inc., 2016.

Warning: These citations may not always be 100% accurate.