Essentials of services marketing

Main Author: Wirtz, Jochen
Other Authors: Chew, Patricia, Lovelock, Christopher
Published: Singapore: Pearson Education South Asia Pte. Ltd., 2012.
Edition: 2nd ed..
Subjects:
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245 1 0 |a Essentials of services marketing   |c Jochen Wirtz, Patricia Chew, Christopher Lovelock. 
250 |a 2nd ed.. 
260 |a Singapore:   |b Pearson Education South Asia Pte. Ltd.,   |c 2012. 
300 |a xxxv, 679p.:   |b col. ill.;   |c 28cm.. 
500 |a Includes index 
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700 1 |a Lovelock, Christopher  
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