Essentials of services marketing
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Chew, Patricia, Lovelock, Christopher |
| Published: |
Singapore:
Pearson Education South Asia Pte. Ltd.,
2012.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxv, 679p.: col. ill.; 28cm.. |
| ISBN: |
9789810686185 |