APA Citation

Wirtz, J., Chew, P., & Lovelock, C. (2012). Essentials of services marketing (2nd ed.). Singapore: Pearson Education South Asia Pte. Ltd..

Chicago Style Citation

Wirtz, Jochen, Patricia Chew, and Christopher Lovelock. Essentials of Services Marketing. 2nd ed. Singapore: Pearson Education South Asia Pte. Ltd., 2012.

MLA Citation

Wirtz, Jochen, Patricia Chew, and Christopher Lovelock. Essentials of Services Marketing. 2nd ed. Singapore: Pearson Education South Asia Pte. Ltd., 2012.

Warning: These citations may not always be 100% accurate.