Strategic marketing problems : cases and comments.

Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Published: Upper Saddle River, N.J.: Pearson Education, Inc., 2013.
Edition: 13th ed..
Subjects:
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001 0000084716_0030
005 20171109090000.0
020 |a 9780132747257  
090 0 0 |a HF5415.135   |b K473 2013 
100 1 |a Kerin, Roger A.  
245 1 0 |a Strategic marketing problems :   |b cases and comments. 
250 |a 13th ed.. 
260 |a Upper Saddle River, N.J.:   |b Pearson Education, Inc.,   |c 2013. 
300 |a xi, 729p.:   |b ill.;   |c 29cm.. 
500 |a Includes index 
650 0 0 |a Marketing   |x Management   |x Case studies  
650 0 0 |a Marketing   |x Decision making   |x Case studies  
700 1 |a Peterson, Robert A.  
999 |a 0000144095