Strategic marketing problems : cases and comments.
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2013.
|
| Edition: | 13th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xi, 729p.: ill.; 29cm.. |
| ISBN: |
9780132747257 |