Kerin, R. A., & Peterson, R. A. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, N.J.: Pearson Education, Inc..
Chicago Style CitationKerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 13th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2013.
MLA CitationKerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 13th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2013.
Warning: These citations may not always be 100% accurate.