Winning at innovation: the A-to-F model.
| Main Author: | De Bes, Fernando Trias & Kotler, Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
Hampshire, UK:
Palgrave Macmillan,
2011.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 272p.: ill.; 25cm.. |
| ISBN: |
9780230343436 |