APA Citation

De Bes, F. T. &. K. (2011). Winning at innovation: The A-to-F model. Hampshire, UK: Palgrave Macmillan.

Chicago Style Citation

De Bes, Fernando Trias & Kotler. Winning At Innovation: The A-to-F Model. Hampshire, UK: Palgrave Macmillan, 2011.

MLA Citation

De Bes, Fernando Trias & Kotler. Winning At Innovation: The A-to-F Model. Hampshire, UK: Palgrave Macmillan, 2011.

Warning: These citations may not always be 100% accurate.