The nature of marketing: marketing to the swarm as well as the herd.
| Main Author: | Brymer, Chuck |
|---|---|
| Format: | Open Shelf |
| Published: |
Hampshire, UK:
Palgrave Macmillan,
2009.
|
| Subjects: |
| LEADER | 00503pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000084455_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780230203365 | ||
| 090 | 0 | 0 | |a HF5415.127 .B793 2009 |
| 100 | 1 | |a Brymer, Chuck | |
| 245 | 1 | 4 | |a The nature of marketing: marketing to the swarm as well as the herd. |
| 260 | |a Hampshire, UK: |b Palgrave Macmillan, |c 2009. | ||
| 300 | |a xiii, 205p.: |b col. Ill.; |c 25cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Market segmentation |
| 999 | |a 0000143579 | ||