The nature of marketing: marketing to the swarm as well as the herd.
| Main Author: | Brymer, Chuck |
|---|---|
| Format: | Open Shelf |
| Published: |
Hampshire, UK:
Palgrave Macmillan,
2009.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xiii, 205p.: col. Ill.; 25cm.. |
| ISBN: |
9780230203365 |