Experience marketing.
Main Author: | Schmitt, Bernd |
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Format: | Open Shelf |
Published: |
Hanover, MA:
NOW Publishers Inc.,
2011.
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Series: |
Foundations and trends in marketing
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Subjects: |
Item Description: |
Includes bibliographical references |
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Physical Description: |
63p.; 24cm.. |
ISBN: |
9781601984524 |