Marketing to the new majority: strategies for a diverse world.
| Main Author: | Burgos, David and Mobolade, Ola |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Palgrave Macmillan,
2011.
|
| Subjects: |
| LEADER | 00532pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000084442_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780230111653 | ||
| 090 | 0 | 0 | |a HF5415.1 .B873 2011 |
| 100 | 1 | |a Burgos, David and Mobolade, Ola | |
| 245 | 1 | 0 | |a Marketing to the new majority: strategies for a diverse world. |
| 260 | |a New York: |b Palgrave Macmillan, |c 2011. | ||
| 300 | |a ix, 246p.: |b ill.; |c 25cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Multiculturalism |x United States |
| 650 | 0 | 0 | |a Marketing |x United States |
| 999 | |a 0000143566 | ||