Brand resilience: managing risk and recovery in a high-speed world.
| Main Author: | Copulsky, Jonathan R. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Palgrave Macmillan,
2011.
|
| Subjects: |
| LEADER | 00508pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000084441_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780230111387 | ||
| 090 | 0 | 0 | |a HF5415.1255 .C67 2011 |
| 100 | 1 | |a Copulsky, Jonathan R. | |
| 245 | 1 | 0 | |a Brand resilience: managing risk and recovery in a high-speed world. |
| 260 | |a New York: |b Palgrave Macmillan, |c 2011. | ||
| 300 | |a xi, 244p.: |b ill.; |c 25cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Branding (Marketing |
| 999 | |a 0000143565 | ||