Marketing: an introduction.
| Main Author: | Armstrong, Gary, Kotler, Philip |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2013.
|
| Edition: | 11th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxviii, various pagings: col. Ill.; 28cm.. |
| ISBN: |
9780132744034 |