Services marketing: integrating customer focus across the firm.
| Main Author: | Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2013.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00575pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000084245_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780078112058 | ||
| 090 | 0 | 0 | |a HF5415.122 .Z45 2013 |
| 100 | 1 | |a Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. | |
| 245 | 1 | 0 | |a Services marketing: integrating customer focus across the firm. |
| 250 | |a 6th ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2013. | ||
| 300 | |a xxvii, 642p.: |b ill.; |c 26cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Customer services |
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000143308 | ||