Services marketing: integrating customer focus across the firm.
| Main Author: | Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2013.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvii, 642p.: ill.; 26cm.. |
| ISBN: |
9780078112058 |