APA Citation

Zeithaml, V. A. (2013). Services marketing: Integrating customer focus across the firm (6th ed.). New York: McGraw-Hill/Irwin.

Chicago Style Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. 6th ed. New York: McGraw-Hill/Irwin, 2013.

MLA Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. 6th ed. New York: McGraw-Hill/Irwin, 2013.

Warning: These citations may not always be 100% accurate.