Services marketing: integrating customer focus across the firm.
| Main Author: | Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2013.
|
| Edition: | 6th ed. |
| Subjects: |
KPM BANDAR MELAKA
| Call Number: |
HF5415 122 Z45 2013 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000143308 | RED SPOT | BOOK | AVAILABLE |