Consumer behavior: building marketing strategy.

Main Author: Hawkins, Del I., Mothersbaugh, David L.
Published: New York: McGraw-Hill/Irwin, 2013.
Edition: 12th ed.
Subjects:

KPM BANDAR MELAKA

Call Number: HF5415 33 H39 2013
Accession Item Category SMD Status Due Date Notes
0000143283 RED SPOT BOOK AVAILABLE