Consumer behavior: building marketing strategy.
| Main Author: | Hawkins, Del I., Mothersbaugh, David L. |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2013.
|
| Edition: | 12th ed. |
| Subjects: |
| LEADER | 00563pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000084228_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780077645557 | ||
| 090 | 0 | 0 | |a HF5415.33 .H39 2013 |
| 100 | 1 | |a Hawkins, Del I., Mothersbaugh, David L. | |
| 245 | 1 | 0 | |a Consumer behavior: building marketing strategy. |
| 250 | |a 12th ed. | ||
| 260 | |a New York: |b McGraw-Hill/Irwin, |c 2013. | ||
| 300 | |a xxvii, 772p.: |b col. Ill.; |c 27cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Consumer behavior |x United States |
| 650 | 0 | 0 | |a Market surveys |x United States |
| 999 | |a 0000143283 | ||