Consumer behavior: building marketing strategy.
| Main Author: | Hawkins, Del I., Mothersbaugh, David L. |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2013.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvii, 772p.: col. Ill.; 27cm.. |
| ISBN: |
9780077645557 |