Consumer behavior: building marketing strategy.
Main Author: | Hawkins, Del I., Mothersbaugh, David L. |
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Published: |
New York:
McGraw-Hill/Irwin,
2013.
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Edition: | 12th ed. |
Subjects: |
KPM BANDAR MELAKA
Call Number: |
HF5415 33 H39 2013 |
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Accession | Item Category | SMD | Status | Due Date | Notes |
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0000143283 | RED SPOT | BOOK | AVAILABLE |