Capturing new markets: how smart companies create opportunities others don't.

Main Author: Wunker, Stephen
Format: Open Shelf
Published: New York: McGraw-Hill, 2011.
Subjects:
LEADER 00532pamja2200169 4500
001 0000084214_0030
005 20170712090000.0
020 |a 9780071767446  
090 0 0 |a HF5415 .W862 2011  
100 1 |a Wunker, Stephen  
245 1 0 |a Capturing new markets: how smart companies create opportunities others don't. 
260 |a New York:   |b McGraw-Hill,   |c 2011. 
300 |a xxi, 260p.:   |b ill.;   |c 24cm.. 
500 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Creative ability in business  
999 |a 0000143263