The secrets of word-of mouth marketing: how to trigger exponential sales through runaway word of mouth.

Main Author: Silverman, George
Format: Open Shelf
Published: New York: AMACOM, 2011.
Edition: 2nd ed.
Subjects:
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001 0000084213_0030
005 20170712090000.0
020 |a 9780814416686  
090 0 0 |a HF5827.95 .S554 2011  
100 1 |a Silverman, George  
245 1 4 |a The secrets of word-of mouth marketing: how to trigger exponential sales through runaway word of mouth. 
250 |a 2nd ed. 
260 |a New York:   |b AMACOM,   |c 2011. 
300 |a xiv, 258p.:   |b ill.;   |c 23cm.. 
500 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Word-of-mouth advertising  
999 |a 0000143262