The secrets of word-of mouth marketing: how to trigger exponential sales through runaway word of mouth.

Main Author: Silverman, George
Format: Open Shelf
Published: New York: AMACOM, 2011.
Edition: 2nd ed.
Subjects:
Item Description: Includes bibliographical references and index
Physical Description: xiv, 258p.: ill.; 23cm..
ISBN: 9780814416686