APA Citation

Luther, W. M. (2011). The marketing plan: How to prepare and implement it (4th ed.). New York: AMACOM.

Chicago Style Citation

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 4th ed. New York: AMACOM, 2011.

MLA Citation

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 4th ed. New York: AMACOM, 2011.

Warning: These citations may not always be 100% accurate.