The old rules of marketing are dead: 6 new rules to reinvent your brand & reignite your business.

Main Author: Pearson, Timothy R.
Format: Open Shelf
Published: New York: McGraw-Hill, 2011.
Subjects:
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005 20170712090000.0
020 |a 9780071762557  
090 0 0 |a HF5415.1255 .P43 2011  
100 1 |a Pearson, Timothy R.  
245 1 4 |a The old rules of marketing are dead: 6 new rules to reinvent your brand & reignite your business. 
260 |a New York:   |b McGraw-Hill,   |c 2011. 
300 |a xi, 240p.;   |c 24cm.. 
500 |a Includes index 
650 0 0 |a Branding (Marketing  
999 |a 0000143255