Pearson, T. R. (2011). The old rules of marketing are dead: 6 new rules to reinvent your brand & reignite your business. New York: McGraw-Hill.
Chicago Style CitationPearson, Timothy R. The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business. New York: McGraw-Hill, 2011.
MLA CitationPearson, Timothy R. The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business. New York: McGraw-Hill, 2011.
Warning: These citations may not always be 100% accurate.