Managing product management: empowering your organization to produce competitive products and brands.

Main Author: Haines, Steven
Format: Open Shelf
Published: New York: McGraw-Hill, 2012.
Subjects:
LEADER 00551pamja2200169 4500
001 0000084202_0030
005 20170712090000.0
020 |a 9780071769976  
090 0 0 |a HF5415.15 .H35 2012  
100 1 |a Haines, Steven  
245 1 0 |a Managing product management: empowering your organization to produce competitive products and brands. 
260 |a New York:   |b McGraw-Hill,   |c 2012. 
300 |a xiii, 271p.:   |b ill.;   |c 24cm.. 
500 |a Includes bibliographical references and index 
650 0 0 |a Product management  
650 0 0 |a New products  
999 |a 0000143251