Managing product management: empowering your organization to produce competitive products and brands.
| Main Author: | Haines, Steven |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
2012.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xiii, 271p.: ill.; 24cm.. |
| ISBN: |
9780071769976 |