Services marketing: concepts, strategies & cases.
Main Author: | Hoffman, K. Douglas, Bateson, John E. G. |
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Published: |
Mason, Ohio:
South-Western Cengage Learning,
2011.
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Edition: | 4th ed. |
Subjects: |
KPM BANDAR MELAKA
Call Number: |
HF5415 122 H642 2011 |
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Accession | Item Category | SMD | Status | Due Date | Notes |
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0000142899 | RED SPOT | BOOK | AVAILABLE |