Services marketing: concepts, strategies & cases.
| Main Author: | Hoffman, K. Douglas, Bateson, John E. G. |
|---|---|
| Published: |
Mason, Ohio:
South-Western Cengage Learning,
2011.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00523pampa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000083985_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9781439039397 | ||
| 090 | 0 | 0 | |a HF5415.122 .H642 2011 |
| 100 | 1 | |a Hoffman, K. Douglas, Bateson, John E. G. | |
| 245 | 1 | 0 | |a Services marketing: concepts, strategies & cases. |
| 250 | |a 4th ed. | ||
| 260 | |a Mason, Ohio: |b South-Western Cengage Learning, |c 2011. | ||
| 300 | |a xv, 461p.: |b ill.; |c 27cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000142899 | ||