Services marketing: concepts, strategies & cases.
| Main Author: | Hoffman, K. Douglas, Bateson, John E. G. |
|---|---|
| Published: |
Mason, Ohio:
South-Western Cengage Learning,
2011.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xv, 461p.: ill.; 27cm.. |
| ISBN: |
9781439039397 |