APA Citation

Hoffman, K. D. (2011). Services marketing: Concepts, strategies & cases (4th ed.). Mason, Ohio: South-Western Cengage Learning.

Chicago Style Citation

Hoffman, K. Douglas. Services Marketing: Concepts, Strategies & Cases. 4th ed. Mason, Ohio: South-Western Cengage Learning, 2011.

MLA Citation

Hoffman, K. Douglas. Services Marketing: Concepts, Strategies & Cases. 4th ed. Mason, Ohio: South-Western Cengage Learning, 2011.

Warning: These citations may not always be 100% accurate.