Services marketing: concepts, strategies & cases.

Main Author: Hoffman, K. Douglas, Bateson, John E. G.
Published: Mason, Ohio: South-Western Cengage Learning, 2011.
Edition: 4th ed.
Subjects:

KPM BANDAR MELAKA

Call Number: HF5415 122 H642 2011
Accession Item Category SMD Status Due Date Notes
0000142899 RED SPOT BOOK AVAILABLE