Contemporary marketing.
| Main Author: | Kurtz, David L. |
|---|---|
| Published: |
Mason, Ohio:
South-Western Cengage Learning,
2011.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxii, various pagings: col. Ill.; 28cm.. |
| ISBN: |
9780538746892 |