Principles of marketing.
| Main Author: | Kotler, Philip, Armstrong, Gary |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2012.
|
| Edition: | 14th ed. |
| Subjects: |
| LEADER | 00534pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000083939_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 9780132167123 | ||
| 090 | 0 | 0 | |a HF5415 .K68 2012 |
| 100 | 1 | |a Kotler, Philip, Armstrong, Gary | |
| 245 | 1 | 0 | |a Principles of marketing. |
| 250 | |a 14th ed. | ||
| 260 | |a Upper Saddle River, N.J.: |b Pearson Education, Inc., |c 2012. | ||
| 300 | |a xxiv, 135p.: |b col. Ill.; |c 29cm.. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000142955 | ||
| 999 | |a 0000143368 | ||