Kotler, P. (2012). Principles of marketing (14th ed.). Upper Saddle River, N.J.: Pearson Education, Inc..
Chicago Style CitationKotler, Philip. Principles of Marketing. 14th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2012.
MLA CitationKotler, Philip. Principles of Marketing. 14th ed. Upper Saddle River, N.J.: Pearson Education, Inc., 2012.
Warning: These citations may not always be 100% accurate.