Essentials of marketing.
| Main Author: | Lancaster, Geoff, Massingham, Lester, Ashford, Ruth |
|---|---|
| Format: | Open Shelf |
| Published: |
Berkshire:
McGraw-Hill Education,
2002.
|
| Subjects: |
| LEADER | 00477pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000083903_0030 | ||
| 005 | 20170712090000.0 | ||
| 020 | |a 0077098609 | ||
| 090 | 0 | 0 | |a HF5415 .L362 2002 |
| 100 | 1 | |a Lancaster, Geoff, Massingham, Lester, Ashford, Ruth | |
| 245 | 1 | 0 | |a Essentials of marketing. |
| 260 | |a Berkshire: |b McGraw-Hill Education, |c 2002. | ||
| 300 | |a xiv, 549p.: |b ill.; |c 25cm.. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000142783 | ||